This plays well to the company’s strengths, which are making beautiful and powerful products that command a premium price and are difficult for its competition to replicate. Historically, Apple has attempted to shift the balance of the personal computing market, making customers place a premium on hardware while expecting software to be cheap and plentiful. Instead, what piques my curiosity is the conflict that the App Store has created between Cupertino and the software developer community. A conflict for the agesįrankly, I don’t think that either Apple’s or Omni’s motives are the really interesting story here. Rather than an underhanded attempt at stealing customers away from Apple, it seems to me that Omni was simply trying to strike a balance between the need to generate revenues and keeping its customers happy. Omni’s tool didn’t really do anything nefarious-it was entirely an opt-in experience. Nor is it hard to understand Omni’s motivation for wanting to try and circumvent the App Store’s lack of paid upgrades, a practice that has been a staple of software sales for many decades. The Omni Group’s Mac App Store offerings generally command a premium price, which is one reason upgrade pricing is attractive to its customers. And, while it’s easy to assign any number of malicious intents to the company, the suggestion that it isn’t fan of a tool like OmniKeyMaster really isn’t a surprise, given that one of the app’s effects would surely be to take customers away from what the tech giant considers the proper, modern way of purchasing and distributing software. It’s always hard to analyze something when you only hear half the story, as is almost always the case with anything related to Apple.
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